Say goodbye to fear.
Parents deserve better than fear-based products that exacerbate anxiety. Companies marketing these unproven devices are preying on parents' emotions at their most vulnerable moments. These products are not backed by science, and they mislead parents into believing they are necessary for their baby’s safety. The time has come to expose the truth.
To the Leaders of Baby Tech Companies,
Stop selling fear-based biometric devices. Parents and kids deserve so much more than the fear and anxiety your brands sell and market. These products - messaged as life-saving innovations - are not supported by science or the medical community. Instead, they perpetuate and exacerbate the natural and understandable anxieties of parenthood.
In talking with thousands of parents, pediatricians, OB-GYNs, and sleep experts, the truth has become clear: baby biometric devices increase fear and anxiety with zero benefit. Every day, experts see parents overwhelmed and exhausted, desperately trying to monitor their infant’s every breath. Parents are convinced by your messaging that they need these devices to be good caregivers and potentially save their own children’s lives.